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Mother’s Day vs. Father’s Day in Australia’s E-commerce
Mother’s weekend is around the corner and the last-minute rush for the presents is hitting hard. Fortunately for retailers, most sons and daughters are way ahead of the holiday when it comes to shopping for parents. CupoNation Australia analyzed consumer purchase behavior in the weeks leading up to Mother’s Day and Father’s Day in 2018 to see which retailers (and parents) get the most attention. Here’s what we found.
STUDY HIGHLIGHTS
Dads win. According to CupoNation internal sales data, Father’s Day generated 26% more spend than Mother’s Day. Although, Moms win in terms of number of purchases -- 5% more than during Father’s Day buying period. According to CupoNation internal sales data, Father’s Day generated 26% more spend than Mother’s Day. Although, Moms win in terms of number of purchases -- 5% more than during Father’s Day buying period.
Shopping procrastination. The majority of Mother’s Day spend (34.11%) occurred during the week of the holiday, but we started thinking about Dads well in advance. Most people (34.06%) were done shopping at least three weeks before Father’s Day.
Category winners. What were the most popular gifts for moms and dads? Shoppers stuck with the classics. The most shopped categories in terms of money spending were Fashion & Accessories, Beauty, Health & Wellness and Electronics & Phones.
About the study
The data on the most shopped categories and volume of sales represents the internal sales data of CupoNation Australia.